30 Oct 2017

Are you ready to ‘take a walk’ in your consumers’ shoes?

Really 'understanding' your consumer is the key to marketing success. Not just a superficial understanding but getting beneath their first responses to probe a their deep motivations, underlying beliefs & principles. This deep, rich, empathetic understanding isn’t always easy toRead More
9 Oct 2017

Where should you be looking for innovation inspiration?

Who should be your 'business model heroes'?  MIT Technology Review have produced a list of the 50 smartest companies in 2017 - based on their combination of innovative technology with an effective business model.  18 are in Silicon Valley, but theRead More