Exploiting The Power Of Hands-On Experience
15 Sep 2010

Exploiting The Power Of Hands-On Experience

Advertising can create an expectation, but nothing generates conviction like hands-on experience.  We all sort of know it, but when launching or strengthening the positioning of a brand ... sampling or demonstrations often play a minor role relative to advertising.Read More
Feeding The Desire For Individuality
13 Sep 2010

Feeding The Desire For Individuality

Recession looked like it might kill off the mass-personalisation concept before it ever really had a chance to get started. So it's really nice to see some familiar faces like Mini and M&Ms hanging on in there ... and some braveRead More
P&G Points Way To Leverage Brand Equity
13 Sep 2010

P&G Points Way To Leverage Brand Equity

P&G seem to be putting additional muscle behind one of their more interesting "bets" for maximising the value of their brand equities in the US.  Investing in a franchising manager from PepsiCo to drive the growth of Tide Dry CleaningRead More
Building Brand Extensions Through Facebook
10 Sep 2010

Building Brand Extensions Through Facebook

Advertising age reports that the Coca-Cola Facebook fanbase is now a bigger web presence than its own website.  It's not alone, there are eleven others - including Skittles, Starburst and Starbucks in exactly the same position. Advertising Age's question isRead More
A Splash of Innovation In The Booze Business
3 Sep 2010

A Splash of Innovation In The Booze Business

As the big booze companies become more and more multi-national and therefore less and less willing to take a punt on the kind of high risk innovation strategies that created brands like Baileys, malibu and Sheridan's 20 - 30 years agoRead More
Flipboard: Social Media Magazine
2 Sep 2010

Flipboard: Social Media Magazine

Ok, so they didn't have the smoothest of launches.  But even though they were overwhelmed on their first day by over-eager iPad owners, we think there is something really interesting about Flipboard.  It is an iPad App that formats yourRead More