Communicating your brand positioning through press advertising is a real challenge. You've got to stop your target in their tracks, get them to open their minds ... and deliver the message in a single minded and distinctive way. Have aRead More
After what we have to assume have been successful introductions in the USA, France and Italy, it's interesting to see that Unilever are extending the Dove brand to mature men in the UK. It's easy to see Unilever's logic. theyRead More
Who wouldn't! A new book by Grant McCrackenmakes the case that sensitivity to cultural shifts that marks out great innovators can be learned ... and even turned into a corporate tool. He makes the interesting distinction between "Fast Culture": thoseRead More
You know how sometimes the same idea comes up half a dozen times in diferent contexts ... and eventually gets you thinking. We are doing a think-piece on the future of work and what the office of 2020 - 2025Read More
Classic debate: Is it better to be first to market, arrive early to capitalise on an emerging market, or launch late once the rules become apparent and the market has started to mature. Two years after Amazon started selling theRead More
You are what you eat, but now it looks as if you are going to be as young as what you eat. Nestle & L'Oreal are marketing Inneov Fermete based on Lycopene an extract of tomatoes.
Welcome to the new decade. Hard to believe, but just ten short years ago we didn't have the iPod (or podcasts), the Blackberry (or crackberry addicts), Facebook (or its friends), Hulu (and movies that you can watch on line), Sky+Read More
It's long been said that two heads are better than one. That must have been the thinking when Motorola, Samsung and Sony Ericsson all abandoned their own operating systems in favour of Google Android. Do we think they feel theRead More