Every Picture Tells A Story
14 Jan 2010

Every Picture Tells A Story

Communicating your brand positioning through press advertising is a real challenge.  You've got to stop your target in their tracks, get them to open their minds ... and deliver the message in a single minded and distinctive way.  Have aRead More
Dove’s Men + Care:  A Brand Stretch Too Far?
13 Jan 2010

Dove’s Men + Care: A Brand Stretch Too Far?

After what we have to assume have been successful introductions in the USA, France and Italy, it's interesting to see that Unilever are extending the Dove brand to mature men in the UK. It's easy to see Unilever's logic. theyRead More
Could The “Boot-Up” Kill Microsoft?
12 Jan 2010

Could The “Boot-Up” Kill Microsoft?

You know how sometimes the same idea comes up half a dozen times in diferent contexts ... and eventually gets you thinking. We are doing a think-piece on the future of work and what the office of 2020 - 2025Read More
E-Readers: Is It Better To Be a Leader Or A Follower?
12 Jan 2010

E-Readers: Is It Better To Be a Leader Or A Follower?

Classic debate: Is it better to be first to market, arrive early to capitalise on an emerging market, or launch late once the rules become apparent and the market has started to mature. Two years after Amazon started selling theRead More
Nestle & L’Oreal Seek To Turn Back Time
8 Jan 2010

Nestle & L’Oreal Seek To Turn Back Time

You are what you eat, but now it looks as if you are going to be as young as what you eat.  Nestle & L'Oreal are marketing Inneov Fermete based on Lycopene an extract of tomatoes.
Google Android & The Peril Of Partnerships
4 Jan 2010

Google Android & The Peril Of Partnerships

It's long been said that two heads are better than one.  That must have been the thinking when Motorola, Samsung and Sony Ericsson all abandoned their own operating systems in favour of Google Android.  Do we think they feel theRead More