Academic research has identified that consumers' personailties can be used to predict their brand choices. Extroverts prefer Coca-Cola, Agreeable people tend to prefer Pepsi. Eben Haber and his team at IBM's Almaden Research Centre believe it won't be long beforeRead More
Bill Lee has published a really interesting piece on the HBR Blog about creating True Consumer Advocates. This seems like a pretty hot topic to us, as it has been reaised separately by two or three clients over the lastRead More
We're really excited to be embarking on a new adventure at Brand Development - sharing our innovation skills and techniques with clients through training. We've developed a balanced programme of theoretical and practical tools and techniques to help clients atRead More
Fascinating changes in the way teenagers are engaging with social media have been identified in a research piece by Pew in the USA. There seems to be a bit of a decline in affinity (but not necessarily usage) with FacebookRead More
There are few things stronger than human emotions and Business Week have identified at least one video-to-digital converter that believes that Home Movies, not social media and gaming that could be the big-winners from consumer adoption of Smart TVs. WeRead More
We are huge believers in the power of Collaborative Team Incubators to accelerate the innovation process and deliver actionable results fast. As a result, we use them a lot. They will never replace a full on-creative workshop, but then norRead More
What consumers say in market research ... and subsequently go on to do in the real-world seldom seem to be the same It would be easy to assume that consumers deliberately lie, but it's not as simple as this. Read More
