Building Brands Via Consumer Advocacy
28 May 2013

Building Brands Via Consumer Advocacy

Bill Lee has published a really interesting piece on the HBR Blog about creating True Consumer Advocates.  This seems like a pretty hot topic to us, as it has been reaised separately by two or three clients over the lastRead More
Sharing Our Innovation Skills & Techniques
23 May 2013

Sharing Our Innovation Skills & Techniques

We're really excited to be embarking on a new adventure at Brand Development - sharing our innovation skills and techniques with clients through training. We've developed a balanced programme of theoretical and practical tools and techniques to help clients atRead More
Teens changing use of Social Media
23 May 2013

Teens changing use of Social Media

Fascinating changes in the way teenagers are engaging with social media have been identified in a research piece by Pew in the USA.  There seems to be a bit of a decline in affinity (but not necessarily usage) with FacebookRead More
Will Cine & VHS going to be the killer Smart TV “App”
23 May 2013

Will Cine & VHS going to be the killer Smart TV “App”

There are few things stronger than human emotions and Business Week have identified at least one video-to-digital converter that believes that Home Movies, not social media and gaming that could be the big-winners from consumer adoption of Smart TVs. WeRead More
Onken’s Yummy, Yummy Launches
3 May 2013

Onken’s Yummy, Yummy Launches

It's brilliant to see the lovely folks at Emmi of Switzerland launching some of the new product concepts we helped them develop last year.
Incubation as a technique to accelerate innovation
2 May 2013

Incubation as a technique to accelerate innovation

We are huge believers in the power of Collaborative Team Incubators to accelerate the innovation process and deliver actionable results fast.  As a result, we use them a lot. They will never replace a full on-creative workshop, but then norRead More
Consumers Lie …
1 May 2013

Consumers Lie …

What consumers say in market research ... and subsequently go on to do in the real-world seldom seem to be the same It would be easy to assume that consumers deliberately lie, but it's not as simple as this.  Read More