The Year Of Trickle Up, Or Good-Enough Innovation
18 Dec 2009

The Year Of Trickle Up, Or Good-Enough Innovation

According to Business Week, 2009 was the year when innovators either cut-back on their innovation effort, or discovered "Trickle Up" innovation.  I think there is a lot of truth in this.  We certainly worked on a number of projects inRead More
Top Ten Gadgets That Defined The Decade
15 Dec 2009

Top Ten Gadgets That Defined The Decade

The Saturday Telegraph published a nice list of their top ten technology gadgets that they reckon defined the last decade. They include: The iPod (2001), Sky + (2001), the USB Stick (2000), Nintendo Wii (2006), Blackberry (2002), Tom Tom GoRead More
Time For Brands To Embrace New Methods of Storytelling
11 Dec 2009

Time For Brands To Embrace New Methods of Storytelling

Brand Positioning has remained largely uni-dimensional since the concept was created twenty or thirty years ago.  For most clients a strong positioning is: a statement, some images and a tone of voice to be used when uttering that statement.  ForRead More
Is Virgin Galactic And Space Tourism Relevant Innovation?
10 Dec 2009

Is Virgin Galactic And Space Tourism Relevant Innovation?

There's a really nice article in December's Wired Magazine that challenges whether Virgin's venture into near-space travel has any relevance to the world today.  Effectively asking whether it is relevant innovation. With tickets costing $200,000 each Virgin Galactic is definitelyRead More
Blockbusters Get Bigger, The Long Tail Gets Longer
9 Dec 2009

Blockbusters Get Bigger, The Long Tail Gets Longer

Writing about the consumer behaviours that underpin the extraordinary successes of blockbuster movies over the last few months, the Economist's writers have identified some interesting distinctions between concepts that become overnight successes ... and those that populate the long tail.Read More
Harnessing The Power Of Unwitting Workers
7 Dec 2009

Harnessing The Power Of Unwitting Workers

You've used a self-service petrol station and put your own petrol in your car, you may have even used a self-scan checkout in a grocery supermarket or DIY store, but did you realise that whenever you type those random charactersRead More