Britvic: Purdey’s Brand Renovation & Stretch
17 Mar 2021

Britvic: Purdey’s Brand Renovation & Stretch

We’re very excited to see that the brilliant outcome of our recent brand renovation and stretch project for our friends at Britvic.  It was great fun brainstorming with the team and co-creating new product innovation concepts.

Co-Creating Concepts with Quant!
10 Mar 2021

Co-Creating Concepts with Quant!

We’re really excited by the concept co-creation and optimisation tool that our quant specialists have created.

It harnesses the power of quant to allow consumers to build their perfect concept – and you to spot your optimum concept mix.

Danone: Complan On The Go
17 Feb 2021

Danone: Complan On The Go

Very exciting to see that our friends at Danone Specialised Nutrition have secured the first listings for Complan’s new On The Go RTD.  We are delighted to have been able to play a role in the shaping of the brand proposition and positioning.

Kallo: Better by Nature
17 Jan 2021

Kallo: Better by Nature

Incredibly exciting to have played a small part in the process of helping Kallo brand find its clear, relevant and compelling voice again.


Trend #2: Subscription as a Business Model
27 Feb 2020

Trend #2: Subscription as a Business Model

Back in January we made our #9 Top Trend Predictions for 2020.

Prediction #2 was Retail Becomes Subscription.

Our observation was that sustainability-focused consumers are increasingly preferring to rent or swap items, rather than buying them outright.

Our evidence was that brands like H&M is trialling the rental of clothes in its flagship store in Stockholm and Ikea is rumoured to be considering a trial for furniture.  AO already renting out washing machines and Adidas is asking consumers to return worn-out trainers for upgrade to the newest model.

Our conclusion was that the future of retail for products may be to become a lot more like services!

CB Insights have just published a report that suggests this was just the tip of the iceberg …

  • The car industry is being reinvented by brands like Audi, BMW, Cadillac, Jaguar Land Rover, Mercedes-Benz, and Volvo have all introduced subscription-based models
  • The airline industry is being disrupted by carriers like Surf Air and Flyline
  • In-home fitness brands like Peloton, Mirror and Tonal
  • Health and Wellness by FitBit, Sleep Cycle, Headspace and Happify

CB Insights identify 7 categories where subscription models are already having an impact

Implication:  Can you create a service line from your portfolio?  The key advantages will be retaining customers’ loyalty and product relevance.

You can find all #9 Trend Predictions here

Trend # 5: Conspicuous Eco-Action
24 Feb 2020

Trend # 5: Conspicuous Eco-Action

As 2020 dawned, we made our #9 Top Trend Predictions for the year ahead.

Prediction #5 was Conspicuous Eco-Action.

In the research groups we’ve conducted recently, whether they are for babyfood, soft drinks or other FMCG goods, we are seeing a consistent pattern.

When asked about priorities, concerns and worries, the environment and sustainability are frequently seldom front-of-mind for consumers.  However, we are seeing a trend towards consumers focusing on single, manageable issues.

Plastic is the biggest topic of conversation around grocery brands, despite ‘sustainability’ being very low on their priority lists.

Consumers want brands to do the hard work for them and will vote with their feet if brands and retailers are not seen to be ditching unnecessary plastic.  Eco-consumption may become less about the status of ‘opting in’, and more about the guilt of ‘opting out’.

So it’s very exciting to see some of the leading, global food businesses, including Danone, integrating their sustainability targets into their financial reporting

Implication: Reduce plastic, and other environmental pollutants, and make sure this reduction is highly-visible to the consumer and those around them.

You can find all #9 Trend Predictions here

CYT’s O’jos Wins NPOTY
7 Feb 2020

CYT’s O’jos Wins NPOTY

We’re very excited that the brilliant team at Concha y Toro UK have won a coveted New Product of the Year Award for their O’jos Wine Spritzer.  Fantastic achievement!

Our team helped CyT segment their category, spot unmet need-states, brainstorm new-product ideas, create initial concepts and quant-test them to spot the winners.  A very exciting and very successful innovation pipeline-filling process!

Why Constraints are Good for Innovation
1 Dec 2019

Why Constraints are Good for Innovation


It’s well worth while checking out this Harvard Business Review post form Chris Stein

HBR: Why Constraints Are Good for Innovation

He argues that managers innovate better when they embrace the constraints within which they are operating.

This really chimes with our experience.

In a workshop we find that a blank sheet of paper waiting for ‘ideas’ can be paralysing – however problem solving against a clearly defined and well-framed set of challenges – can be hugely inspiring!