Insight Tools That Drive Innovation
19 Mar 2019

Insight Tools That Drive Innovation

Some innovations come out of the blue, but the vast majority are based on disruptive, actionable insights that unlock fresh perspectives into unsatisfied consumer needs.

But uncovering those disruptive, actionable insights can be incredibly challenging …

The good news?

There are some really effective LISTENING, OBSERVATION and IMMERSION techniques around … and these … are 12 of the best.

Feeding Baby is A Serious Business!
8 Mar 2019

Feeding Baby is A Serious Business!

How do Millennial Mums work out what they should be feeding to their precious little people? There’s so much expert opinion, stuff on Google and advice from friends on Facebook – how do they work out what to trust?

We’ve been using In-Home Safaris, Online Ethnography and Super-Consumer Focus Groups to get inside their heads and work out what makes a successful proposition ‘tick’.

Standards of Excellence
20 Feb 2019

Standards of Excellence

What does the perfect spirit and mixer look like to the discerning Millennial, premium-spirit drinker? How do they want to interact with that experience in press and social media?

We’ve been using face-to-face, depth-interviews with discerning, affluent drinkers to answer that question – and uncover exactly what they like and what they seek.

Socially Sober?
18 Feb 2019

Socially Sober?

Now that almost 30% of 16 to 24 year olds in the UK class themselves as non-drinkers, what’s does the future of bar and pub-based socialising look like?

We’ve been using online ethnography and super-consumer focus-groups to get our finger on the pulse – and work our which future-facing concepts have potential

Co-Creating With Russian Millennials
17 Dec 2018

Co-Creating With Russian Millennials

After a week spent co-creating concepts with 20-35 year olds in Moscow, it’s hard not to be impressed by the cultural differences and social expectations of the under-thirty and over-thirty generations.  If you’d like to know more about what we learned, we’d be delighted to chat!

Nestlé’s Super-Successful Lower-Sugar Bears
1 Dec 2018

Nestlé’s Super-Successful Lower-Sugar Bears

We were very excited to collaborate with the brilliant Nestlé Prague Sugar Confectionery team.

We helped them gather insights, update their segmentation, plot their strategy, generate ideas and co-create them into winning concepts with their target consumers

One of the first launches from the innovation pipeline we helped them to build is 30% Less Sugar Bears.

Not only have they been a hit with retailers, they are flying out of stores too.  One of the team’s most successful launches this year!

Co-creating winning innovation concepts
23 Nov 2018

Co-creating winning innovation concepts

Too many NPD ideas fail in concept tests!

So, when you’ve got a new product idea you believe in … you need to craft it into a concept that’ll do it justice in research.

We’ve helped clients deliver some of the highest innovation concept scores they have ever achieved.

  • Delivering 7 winning NPD concepts out 15 concept screened
  • Delivering a 93% innovation concept viability score in a Bases SnapShot!

Discover how we can deliver equally impressive results for you …