After nearly two years of insighting, analysis, ideation, concepting and activation – it’s very exciting to see the Concha y Tora UK team launch their O’jos Spritzers range.
The products were launched as part of London Wine Week at the equally disruptive O’jos Light & Soul Lounge – the first wine bar in the UK to serve only wine in a can, along with zero calorie mist cocktails, edible alcoholic bubbles and much more!
Very exciting to see that Mars’ M&M Ice Creams have made it into Nielsen’s Top 25 New Products 2019 listing.
A huge achievement for Ian Hepburn and the team at Mars Steinbourg!
Some innovations come out of the blue, but the vast majority are based on disruptive, actionable insights that unlock fresh perspectives into unsatisfied consumer needs.
But uncovering those disruptive, actionable insights can be incredibly challenging …
The good news?
There are some really effective LISTENING, OBSERVATION and IMMERSION techniques around … and these … are 12 of the best.
How do Millennial Mums work out what they should be feeding to their precious little people? There’s so much expert opinion, stuff on Google and advice from friends on Facebook – how do they work out what to trust?
We’ve been using In-Home Safaris, Online Ethnography and Super-Consumer Focus Groups to get inside their heads and work out what makes a successful proposition ‘tick’.
What does the perfect spirit and mixer look like to the discerning Millennial, premium-spirit drinker? How do they want to interact with that experience in press and social media?
We’ve been using face-to-face, depth-interviews with discerning, affluent drinkers to answer that question – and uncover exactly what they like and what they seek.
Now that almost 30% of 16 to 24 year olds in the UK class themselves as non-drinkers, what’s does the future of bar and pub-based socialising look like?
We’ve been using online ethnography and super-consumer focus-groups to get our finger on the pulse – and work our which future-facing concepts have potential
We’ve been having a dig through the 2019 innovation forecasts and CES reviews over the last couple of days – and pulled together a summary of nine fast-emerging consumer trends, that we’re confident you will find interesting.
All you need to do i clock on this link to learn all about: Conspicuous Frugality, Measurable Wellbeing and lots more!
After a week spent co-creating concepts with 20-35 year olds in Moscow, it’s hard not to be impressed by the cultural differences and social expectations of the under-thirty and over-thirty generations. If you’d like to know more about what we learned, we’d be delighted to chat!