We're huge fans of Starbucks. So we were particularly interested to see that they claim to set themselves a challenge based on asking: "if we were competing with Starbucks, what would we do?". this unusually humble approach nicely reflectsRead More
Nothing fires up your innovation juices like having true empathy for your target audience - a deep understanding of their needs and the compromises they are curently being forced to make In order to build real consumer closeness, one majorRead More
How do the the people we respect a visionary entrepreneurs do it? We recognise they have many skills, but we cant help feeling that Empathy is one of the keys. Empathy: that deep, almost emotional understanding of how yourRead More
For the last decade the consensus amongst innovators seems to have been that fresh insights are the foundation-stones of every successful innovation programme However, we've been sensing a growing dissatisfaction with this view over the last few months ... PotentialRead More
We've just spent two highly entertaining days with clients observing and talking to mums of 7 - 12 year old kids. Quote of the session has to be: "I don't take my kids grocery shopping, that's far too stressfull. IRead More
We just finished a series of concept incubation workshops for one of our clients. We started with 22 pretty solid ideas for new products. We added 20 highly intelligent, creative and vocal consumers - and a team of 8Read More
It looks like the global "legacy" carriers line British Airways and Co will soon be facing Clayton Christensen's Innovator's Dilemma. Will they choose to compete against the new generation of low-cost long-haul competitors, or just do as they have inRead More
Is the world really ready for Hagfish slime? Perhaps all it needs is a branding and positioning job to make this natural alternative to petrochemical based synthetic fibres like nylon and lycra, or spandex - sound a bit more sociallyRead More
