The Future of Books: Innovation in a Classic Medium
20 Nov 2009

The Future of Books: Innovation in a Classic Medium

With the success of Amazon's Kindle and the ongoing Google project to digitise access to the world's books it is pretty obvious that the book is entering the digital age whether publishers like it or not. There have been some reallyRead More
Proof That Innovation Can Come From Anywhere
19 Nov 2009

Proof That Innovation Can Come From Anywhere

There's a great article in this week's BusinessWeek about how the idea for Subway's $5 Foot-Long sandwich was generated by one of their franchisees in Florida ... and after a succession of lucky breaks ... made it up to head office.Read More
Rapid Recycling: Delivering 3 Months Innovation in 5 Days
19 Nov 2009

Rapid Recycling: Delivering 3 Months Innovation in 5 Days

The recession has left lots of companies running from behind. Lower levels of investment in innovation have resulted in relatively empty development pipelines and a desperate need to accelerate the whole process. To help them catch up, Brand Development hasRead More
We Just Love What Marmite Have Done With Cereal Bars!
18 Nov 2009

We Just Love What Marmite Have Done With Cereal Bars!

Love the brand, or hate it, you've got to admire what Unilever have done with it.  Since acquiring Marmite Unilever have been delivering a relentless stream of novel and relevant innovation to Marmite lovers. Their latest launch into cereal barsRead More