Stretching The Burts Brand
We are incredibly proud of our association with the craft, West Country snacks maker Burts.
They may be quite a bit smaller than our typical client, but they are every bit as keen to build their brand, innovate and grow – and they do make exceptionally tasty products.
We’ve worked with key members of the Burts team at two of their previous companies – so working together was easy. Or at least it would have been, if it wasn’t for Covid.
We helped the team build a seamless strategy for revitalising Burts role within the hand-cooked snacks category, ran an online cross-functional brainstorm workshop – and delivered their first ever online qual consumer groups
Brainstorming Workshops
- Independent & Premium Channel Strategy We got the team thinking about how they might build on the brand’s roots within the independent & premium ‘foodie’ retail channels
- Snacking & Healthier Eating Trends: We inspired them to think about trends in social snacking and trends in healthy eating
- Craft Foodie Technologies: Most importantly, we got them thinking about how they might leverage technologies within the craft-culinary space – where many of their bigger and better known competitors simply cannot play.
- Online Workshop: Even though the workshop was executed online, we still managed to empower the team to generate dozens of fresh NPD ideas
- Online Feedback: We tested ten of the most promising ideas with target-audience consumers and identified a pipeline of brand relevant ideas to bring to market.
- Project Outcome: The first concept from the pipeline to hit the shelves will be Burts Ridges: the first time high-seasoning + craft-flavours have been combined with crinkles + small-batch cooking – to create an ultra-intense gourmet experience.
What’s Your Challenge?
What is the challenge that’s holding back your business growth?
- Disruptive Strategy: Need to refocus your ways-of-winning?
- New Product Ideas: Need to build a pipeline of breakthrough NPD?
- Brand Renovation: Need to revitalise an existing brand?
- Brand Stretch: Need to build new value streams from your core brand equity?
Whatever your challenge – we can help!