18 Dec 2017

Christmas Seasonal Innovation 2017

Whether you call it the Holidays or Christmas, there is no denying that November and December are key months for lots of categories. Retailers pile on the Christmas decorations and emotional TV campaigns, food-manufacturers go into over-drive ... and someRead More
21 Dec 2015

It’s beginning to look a lot like Christmas

December is in full-swing: the tree's up, jaunty festive hats are an option (although generally as a form of torture) and the Christmas ad-campaigns are in full-swing! Great brand-equity building is all about 'storytelling' -  and Christmas ads are a greatRead More