Christmas Seasonal Innovation 2017

18 Dec 2017

Whether you call it the Holidays or Christmas, there is no denying that November and December are key months for lots of categories.

Retailers pile on the Christmas decorations and emotional TV campaigns, food-manufacturers go into over-drive … and some super-smart marketers start working on winning over consumers’ hearts and minds.

Christmas is an incredibly important period for brand optimisers, renovators and new product developers … so what separates the Christmas ‘crackers’ of innovation … from the total turkeys?

We’ve analysed some of 2017’s most interesting festive marketing initiatives … and we’d love to share our findings!

If you curious to see what separates our 12 cracking examples from the numerous turkeys we’ve seen this year .. check out the full post after the jump

Written by  David Goudge