High Protein Cup a Soup

12 Oct 2016

Yet another brilliant launch from one of our recent projects.  This time from the lovely team at Premier foods.

Premier were acutely aware of the dramatic impact protein was having on the snacking market. Whilst they had some cool ideas for relevant new products, they were struggling to generate compelling consumer concepts.

We were thrilled when they called on our expertise with super-consumer concept co-creation to not just crack their concept challenge – but knock it right out of the park. We helped them go from ‘no concept’ to winning concept scores in just a few short weeks!

Written by  David Goudge