We love ideation workshops!
I know they’ve had a bad press recently, but we find that a well planned and moderated workshop, with the right team, is usually the best way to kick off an innovation process.
This one generated 150+ highly promising starter ideas for new products, that once incubated and co-created with consumers went on to become 15 strong concepts for quant assessment
If you want proof that ideation workshops are the right way to kick of your innovation pipeline filling process – 7 out of the 15 concepts tested easily beat Kantar TNS category benchmarks!
Hooray for innovation workshops!