Winning Concepts Built on Actionable Insight
When you’re brand leader in your category, generating significant growth can be tough
We helped Nestle’s Prague-based JOJO sugar-confectionery team re-connect with their target audience of millennial mums via Facebook and physical consumer-connects. We then harnessed the insights generated to inspire new-product ideation that directly addressed their needs.
Over two, high-energy workshop days we helped the team generate dozens of strong ideas, then focused and refined them though consumer co-creation.
Turning Concepts into Commercial Winners!
7 of the 15 shortlisted concepts not only exceeded Nestlé’s concept-test action-standards, but outperformed Kantar’s category norms too.
It’s very exciting to hear that the first launch from this pipeline, 30% Less-Sugar Bears, have been well received by retailers – and are now one of their fastest selling new products!
A brilliant demonstration of the power of sound insight, inspired ideation and an agile approach.