We Just Love The Way Coca-Cola Is Using Design To Sharpen Its Positioning

We Just Love The Way Coca-Cola Is Using Design To Sharpen Its Positioning

We love the retro-funky design style of the new (US-only as yet) Freestyle Soda Fountain.

Unless they've been living on another planet, most marketers are well aware of the pivotal role played by Brit Jonathan Ive in the resurgence of Apple.  Well, Fast Company have a feature on their web-blog about the great work being done by David Butler using design to sharpen and hone the cool credentials of one of the world's most stylish brands – Coca-Cola.