Isn’t it time you showed your brand a little more love?
A strong brand equity is at the heart of your brand’s success. We’ve been having a think about the ten top factors behind the most successful brands
- Know what really makes your consumers “tick”.
- Aim to truly own a need or a moment in your consumers’ lives.
- Identify the attributes, functional benefits & emotional benefits that make your product experience irreplaceable.
- Make sure you have (and maintain) a sustainable differential advantage.
- Ensure that you know what your values are – and put them at the heart of everything you do
- Make sure your brand’s semiotics & storytelling are in alignment – and do everything you can to get them working synergistically
- Communicate your brand’s values compellingly in advertising, social media – and at every consumer touchpoint regardless of how trivial
- Give great service at every contact point, be intuitive – and maintain agile, two-way dialogue with loyalists and detractors alike
- Grow you brand with an intelligent-platform strategy – one that adds to your sustainable differential advantage, rather than fragments it!
- Never stop doing those things that inspire passion and loyalty in your consumers.
If you are already doing all these things brilliantly – you are working on an incredibly rare brand!
If you feel you’ve got a little room to polish up your brand’s positioning; sharpen up its communications strategy; or stretch its equity into fresh new territories … we’ve got the team, the skills & the tools to help make your brand shine.