It's one thing to innovate by coming up with new opportunities, but is maybe even smarter to turn consumers' recycling problems into a way of creating new sales for electronic appliances.
According to Fortune that is exactly what Best Buy is doing. It has turned a corporate social responsibility initiative into one that has persuaded thousands of recyclers into store where they are converted into potential buyers through the judicious use of gift-cards.
Best Buys seem to have perfected the art of turning trash into cash! That's real innovation.
