Ok, so they didn't have the smoothest of launches. But even though they were overwhelmed on their first day by over-eager iPad owners, we think there is something really interesting about Flipboard.
It is an iPad App that formats your friends' recommended page-links from Facebook and Twitter into a really smart looking, glossy magazine. The theory being that the stuff your friends like, is likely to be the stuff you like too. It's very, very slick … and could well point the way to both the future of publishing … and the way we gather information about what's cool and what's not. Do we hear screams coming from the Googleplex?
Have a look at the article in Fortune too.