IMAX Time Finally Arrives

IMAX Time Finally Arrives

How many times have you hear the adage: "the idea was ahead of it's time".

The guys at IMAX must have started to wonder if their time would ever arrive.  So its interesting to see an article in BusinessWeek suggesting that with the advent of the 3D blockbuster movie – IMAX is the place that everyone wants to be.

Perhaps an interesting lesson for all those marketers wo lose confidence then cut and run after just 13 weeks in the market!