Modern cars are clever under the surface, but pretty dumb on the inside.
Whilst most car designers are focused on engineering driven initiatives like electric power, GM and ford have started to look for opportunities based on their OnStar in-car communications system and Sync systems respectively.
I think they may be onto something. Whilst I love the way my car drives and handles, one of its most engaging features is the way Google Maps communicates directly with the on-board navigation system!
Eco-friendliness and performance will undoubtedly continue to be important, but isn't it time for designers to to start focusing on making the inside of the car a bit more habitable?