We've just spent two highly entertaining days with clients observing and talking to mums of 7 – 12 year old kids.
Quote of the session has to be: "I don't take my kids grocery shopping, that's far too stressfull. I do most of my shopping online. But, my 7 year old will often pick up my iPad and add a few things she fancies when I am not looking".
So much for the good old days when pester power consisted of tugging on your parent's sleeve and whining when you didn't get what you wanted. I guess we should accept that we entered the iPester-power world where there's an App for that!