One really interesting aspect of the joint activity between Google and Kitkat that has received little comment … is that no money changed hands!
Two globally significant brands came together … and did each other a big, big favour. The PR alone must be worth billions. Although once you get beyond the letter "K" the connection starts to get a little tenuous, both sides are working hard to retrofit the logic and capitalise on the attention generated. Could this be the start of a new trend in brand cooperation?