“Boogie with Asda”

16 Apr 2014

Here at Brand Development we love seeing how brands build an emotional connection with their consumers.

We love Asda’s Easter campaign. They’ve used the dancing chick to create a strong emotional bond between the brand and their consumers, which everyone on Twitter is going crazy about. Not only did they engage their usual consumers, but also lots of potential new ones by inviting everyone to “Boogie with Asda”



Written by  David Goudge