Berlin Super-Consumer Co-Creation

13 Feb 2015

Consumer Co-Creation is a fantastic way to build and refine winning concepts wherever you do it, but this group of super-creative young, arty Germans really took the biscuit.

The really powerful thing about co-creation is the way you can improve your ideas so fast – building in consumer insight, consumer language and consumer feedback in the space of just a few hours – before you rework your thinking and start the insightful & inspiring process all over again!

Written by  David Goudge