The Power of Listening To Consumers

13 Feb 2015

It doesn’t matter what the category is, you never waste your time listening to consumers.  Whether its classic consumer groups, co-creation, speed-dating or in-home safaris, it never ceases to amaze me how much you can learn.

These were just pretty simple three-hour consumer co-creators, but they totally changes the client’s plans as far as packaging range evolution strategy were concerned.

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Written by  David Goudge