Nespresso on Ice

9 Aug 2016

It’s seriously exciting to see Nespresso roll out the ‘Nespresso on Ice’ campaign globally!

This blockbuster initiative is the first output from a workshop we ran for the Nespresso team in October 2015.

collage-2016-08-09ness ice post

The workshop harnessed the creative talents of Nespresso’s marketing, insights, product and digital teams – and added the brainpower of both their creative digital agency and Pinterest.  In that way we were able not just to explore classic, product-driven initiatives – but also how digital could capitalise on the unique strengths of the Nespresso Club database and social media might be used to recruit, new, younger loyalists to the brand.

If you are interested to know more – we’ve created a case history, or please do get in touch and we’ll talk you through the story personally

Written by  David Goudge