CYT Disrupt Wine Category

19 May 2019

After nearly two years of insighting, analysis, ideation, concepting and activation – it’s very exciting to see the Concha y Tora UK team launch their O’jos Spritzers range.

The products were launched as part of London Wine Week at the equally disruptive O’jos Light & Soul Lounge – theĀ first wine bar in the UK to serve only wine in a can, along with zero calorie mist cocktails, edible alcoholic bubbles and much more!

Find out how we used segmentation and ideation to help the CyT team disrupt the wine category and generate the concept behind O’jos – after the jump!

Written by  David Goudge