CYT’s O’jos Wins NPOTY

7 Feb 2020

We’re very excited that the brilliant team at Concha y Toro UK have won a coveted New Product of the Year Award for their O’jos Wine Spritzer.  Fantastic achievement!

Our team helped CyT segment their category, spot unmet need-states, brainstorm new-product ideas, create initial concepts and quant-test them to spot the winners.  A very exciting and very successful innovation pipeline-filling process!

Written by  David Goudge