Creating concepts that connect with consumers, bring
thinking to life and win in research can be a real challenge…
- You need to connect to an unmet consumer need
- You need to work out which attribute or RTB
- You need to identify the benefits & claims that maximise appeal
- Then you need to create an idea that engages …
and copy that flows
- Finally, you need to tick all the boxes that
differentiate a good concept-research score from a great one!
Our high-intensity, Concept Co-Creation Incubators bring
together: Consultants, Planners, Creative Catalysts, Copy-Crafters, Category Experts,
Super-Consumers & Clients … to unlock the potential of your ideas, maximise their consumer connection, bring their stories to life and craft
the ultimate concept … all in the space of just two-days!
By putting Super-Consumers at the heart of the process, our high-intensity, concept co-creation
incubators will give your ideas an unfair advantage:
- Experienced Planners help you make
sure your insights really connect with consumers unmet or unsatisfied
- Creative Catalysts ensure you've identifying all the potentially relevant reasons-to-believe
- Copy-Crafters will work with super-consumers to co-create motivating copy and compelling claims
- Visual Creatives will ensure every element is working hard for you
- Then finally, our consultancy team will optimise the concepts to ensures they perform brilliantly against key quant-research performance-metrics
Nothing is left to chance!
Give us a call and find out how we can help give your concepts an edge.