It's really impressive to see a major brand like Coca-Cola taking the initiative over obesity. Their Get The Ball Rolling campaign doesn't just demonstrate social responsibility, but a determination to own its own narrative. Careful management of a brand's positioning and story has never been so essential.
Coca-Cola’s Active Reputation Management
Posted By David Goudge
![Coca-Cola’s Active Reputation Management](https://www.brand-development.com/wp-content/themes/ruby/assets/img/placeholder/800x350.png)
Previous Big Brands – Be Nice! Next Campbell’s Harness Warhol Into Equity