Campbell’s is a classic brand with a long and illustrious history in its own right. However, Andy Warhol’s iconic treatment of its classic can design back in the sixties gave it an incredible boost of cool that advertising alone could never buy
We love it when a clever brand team seizes the opportunity to harness a brand’s cultural relevance and integrate it into the brand’s positioning DNA. This is essentially what Campbell’s Soup has don via it collaboration with the Warhol foundation to launch a range of Warhol-tribute soups this autumn.
