Nine Key Consumer Trends for 2018

4 Jan 2018

If you are tasked with plotting your business’ long-term strategy or innovating the portfolio beyond 2020, you need to keep your finger on the pulse of consumer trends.

But with so many forecasts being published every year – this can be a full-time task!

Every year we analyse dozens of trend forecasts to identify those that we feel would be most inspiring when it comes to planning strategy or generating innovation ideas.

These nine trends have implications for business strategy, claims optimisation, brand renovation, new product development and service innovation.

We’re sure you’ll find them enlightening and inspiring.  Check them out here.  Enjoy!

Written by  David Goudge