Nestlé’s Super-Successful Lower-Sugar Bears

1 Dec 2018

We were very excited to collaborate with the brilliant Nestlé Prague Sugar Confectionery team.

We helped them gather insights, update their segmentation, plot their strategy, generate ideas and co-create them into winning concepts with their target consumers

One of the first launches from the innovation pipeline we helped them to build is 30% Less Sugar Bears.

Not only have they been a hit with retailers, they are flying out of stores too.  One of the team’s most successful launches this year!

Written by  David Goudge