Too many NPD ideas fail in concept tests!
So, when you’ve got a new product idea you believe in … you need to craft it into a concept that’ll do it justice in research.
We’ve helped clients deliver some of the highest innovation concept scores they have ever achieved.
- Delivering 7 winning NPD concepts out 15 concept screened
- Delivering a 93% innovation concept viability score in a Bases SnapShot!