Socially Sober?

18 Feb 2019

Now that almost 30% of 16 to 24 year olds in the UK class themselves as non-drinkers, what’s does the future of bar and pub-based socialising look like?

We’ve been using online ethnography and super-consumer focus-groups to get our finger on the pulse – and work our which future-facing concepts have potential

Written by  David Goudge