Standards of Excellence

20 Feb 2019

What does the perfect spirit and mixer look like to the discerning Millennial, premium-spirit drinker? How do they want to interact with that experience in press and social media?

We’ve been using face-to-face, depth-interviews with discerning, affluent drinkers to answer that question – and uncover exactly what they like and what they seek.

Written by  David Goudge