Feeding Baby is A Serious Business!

8 Mar 2019

How do Millennial Mums work out what they should be feeding to their precious little people? There’s so much expert opinion, stuff on Google and advice from friends on Facebook – how do they work out what to trust?

We’ve been using In-Home Safaris, Online Ethnography and Super-Consumer Focus Groups to get inside their heads and work out what makes a successful proposition ‘tick’.

Written by  David Goudge