Love the brand, or hate it, you've got to admire what Unilever have done with it. Since acquiring Marmite Unilever have been delivering a relentless stream of novel and relevant innovation to Marmite lovers.
Their latest launch into cereal bars has been executed brilliantly. We loved the idea of disrupting the traditionally sweet category with a savoury product anyway. But they have done it with such style.
The black boxes just scream for attention amongst the warm, wholesome colours that dominate the fixture. But the real treat comes when you open the box. Every bar comes with it's own incredibly relevant and incredibly strong anti-hunger "hate" message. Ok, it is a little bit "Innocent", but it is brilliantly done.