Your innovation concepts need a winning ‘edge’ if they’re going to succeed!

14 May 2018

If you want your innovation or brand-renovation initiative to succeed, you need to get your proposition and marketing mix 100% right.

Our concept-crafting and co-creation tools will give your innovation projects the winning edge they need in these hyper-competitive times!

Just a few hours working collaboratively with Super-Consumers in our Crucible Co-Creators will make sure your consumer insight, product idea, benefit and RTB/claims are all working together to maximise your chances of success.

Check out our post to see how we used co-creation tools in UK, DE and USA to help Unilever achieve 93% concept viability for their new product concepts!

Written by  David Goudge