They’re under 20 …
They’re digital natives …
But what else makes Gen Z cohort different from Millennials?
We recruited a community of 16 x 16-20 year olds to meet one of our clients European insight and marketing team – so they could find out first hand!
It’s quite fashionable to sneer at the idea of ‘cohorts’ as a coherent group, but based on this project for one of the biggest FMCG businesses in the world, here’s plenty of differences between individuals, but lots of cohort-based commonalities too.
And …. they are going to represent a very different marketing challenge.
Are you ready?
If not, maybe we can help!