What’s Gen-Z All About?

9 Nov 2018

They’re under 20 …

They’re digital natives …

But what else makes Gen Z cohort different from Millennials?

We recruited a community of 16 x 16-20 year olds to meet one of our clients European insight and marketing team – so they could find out first hand!

It’s quite fashionable to sneer at the idea of ‘cohorts’ as a coherent group, but based on this project for one of the biggest FMCG businesses in the world, here’s plenty of differences between individuals, but lots of cohort-based commonalities too.

And …. they are going to represent a very different marketing challenge.

Are you ready?

If not, maybe we can help!

Written by  David Goudge