Getting Inside Moscow Millennials’ heads

9 Nov 2018

What’s it like being a Millennial in Putin’s Russia

How similar / different is the Millennial experience to that of Millennials in the West

How do Russian Millennials define their sense of style

What do they aspire to – and what products do they seek?

We’ve had the most brilliant time talking to social media influencers, talking to Millennials online themselves and then going and meeting them in their homes, places of work and where they love to hang out and have fun.

It couldn’t have been more insightful!

Now, on to the idea-generation phase!

Written by  David Goudge