Gaining Insights into Kids’ World

9 Oct 2018
Uncategorised

What do kids love?

What will mums buy?

We’ve been using Ethnography, Safaris and Co-Creation groups with Mums and their Kids to understand what makes a kid’s brand cool and what makes it into a winner with mums too!

Who’d have thought coming to work could be such good fun!

Written by  David Goudge