Insight Tools That Drive Innovation

19 Mar 2019

Some innovations come out of the blue, but the vast majority are based on disruptive, actionable insights that unlock fresh perspectives into unsatisfied consumer needs.

But uncovering those disruptive, actionable insights can be incredibly challenging …

The good news?

There are some really effective LISTENING, OBSERVATION and IMMERSION techniques around … and these … are 12 of the best.

Written by  David Goudge